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商品編號： UV0599 出版日期： 2004/12/09 作者姓名： Bourgeois, L.J.;Goodman, Nicholas;Wynne, John O., Jr. 商品類別： General management 商品規格： 24p 再版日期： 地域： United States 產業： Telecommunications 個案年度： -
商品敘述：
In December 2001, Comcast won the auction to acquire AT&T Broadband. The $72-billion winning bid would combine Comcast, the country''s third-largest cable operator, with the industry leader. Comcast Corp. President Roberts and Comcast Cable President Burke had to consider post-merger-integration strategies. This case examines (1) how government legislation can affect the competitive dynamics of an industry, (2) the difficulties companies face in integrating senior-management teams with different management styles and companies with different cultures, (3) integrating complementary products with low opportunity to cross-sell and achieve cost savings, (4) establishing "success metrics" for a defensive acquisition, and (5) understanding how integration activities can send signals across a corporation.
涵蓋領域：
Operations and processes;Leadership;Strategy;Mergers & acquisitions
相關資料：
Case Teaching Note, (UV0600), 17p, by L.J. Bourgeois, Lucas Doe
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